momowoo
魔魔店



CATEGORY: Strategy, Branding
YEAR: 2018
CLIENT: momowoo
STRATEGY: T
DESIGNER: Austin ︎︎︎ Sky 
DIRECTOR: Mongatine
ACCOUNT: Singy
momowoo is a small internet experience store. The new operating model solves the problem of warehouse stock in traditional stores. Offline experience, online ordering, expresses home as the three basic core information about his business model. Based on the circulation speed of goods in the store and the consideration of the logistics identification system, we use the “m” as a strong identity for the brand memory point, and () as an open auxiliary graphic. In the end, the (my) mobile store was used as a brand concept to complete a magical brand recognition system.

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momowoo是一个小型的互联网体验商店。全新的运营模式解决了传统商店中仓库积压存货的问题。线下体验,线上下单,快递到家作为他商业模式的三个基本核心信息。基于商店内商品的流通速度以及在物流识别系统上的考虑,我们采用具有强烈识别性的m作为品牌记忆点,( )作为开放性的辅助图形。最终以(我的)移动商店作为品牌概念完成了一个具有魔性的品牌识别系统。