CATEGORY: Story, Strategy, KV, Animation, Package, Branding, Voice
YEAR: 2020 ︎︎︎ 2021
CLIENT: Zebra too Angry
STORY: Mongatine
STRATEGY: T
DESIGNER: Austin ︎︎︎ Aurora ︎︎︎Dream
ART DIRECTOR: Keva
DIRECTOR: Sky
ARTIST: Zimeng
ACCOUNT: Singy

ZEBRA TOO ANGRY is a hair makeup brand born on Tmall platform.This is a project from 0 to 1, and the brand audience is Z-generation consumers. Based on the registered name of ZTA (Z to A), the brand identity system used code as gene from the beginning to simulate the rules of a computer system, thus creating a time-space system of ZTA. Finally, we summarized the brand and identity system in the form of a poster. Taking WeChat group as a symbol, brand differentiation can be established in product iteration through three brand tools: creative button / color window / entertainment tool. At present, ZEBRA TOO ANGRY has completed tens of millions of pre-A rounds of financing.

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生气斑马ZTA是一个诞生于天猫平台的头发彩妆品牌。这是一个从0到1的项目，品牌受众为Z世代消费者。品牌识别系统以ZTA (Z到A) 的注册名称为基础，从一开始就以zta代码为品牌基因，模拟计算机系统的规则，从而创造了ZTA时空系统。最后，我们以海报的形式总结了品牌视觉和识别系统。以微信群聊为符号，通过创意按钮/色彩窗口/娱乐工具三大品牌工具，得以在产品迭代中建立起品牌的差异化。目前，生气斑马已完成数千万元pre-A轮融资。