WASD
CATEGORY: Story, Strategy, KV, Package, Branding
YEAR: 2015 ︎︎︎ 2017
CLIENT: Absolute Arrogance ︎︎︎ UAL
STORY: Mongatine
STRATEGY: Austin ︎︎︎ T
DESIGNER: Austin ︎︎︎ Sky
DIRECTOR: Sky
ACCOUNT: Singy
YEAR: 2015 ︎︎︎ 2017
CLIENT: Absolute Arrogance ︎︎︎ UAL
STORY: Mongatine
STRATEGY: Austin ︎︎︎ T
DESIGNER: Austin ︎︎︎ Sky
DIRECTOR: Sky
ACCOUNT: Singy
Absolute Arrogance is a publishing brand. It focusses on thinking about born again in misery and a new way of Buddhism promotion.
The first publication is one book which named WASD (Want Abandon Such Depression). WASD is about a black dream of depression. It designed a new possibility of commodity function, reading process and art value.
In the book, audiences would experience the black dream of depression. It is required to throw two dices and accord with the dream rules, to choose one of the storylines. Reading and depression could never end. Arrogant Depression God controlled them. To be, or not to be, is chosen by the audiences.
- ual: LCC Postgrad Shows 2016
- GDC17 Selected Awards
- International Designer Club Awards Nominations
The first publication is one book which named WASD (Want Abandon Such Depression). WASD is about a black dream of depression. It designed a new possibility of commodity function, reading process and art value.
In the book, audiences would experience the black dream of depression. It is required to throw two dices and accord with the dream rules, to choose one of the storylines. Reading and depression could never end. Arrogant Depression God controlled them. To be, or not to be, is chosen by the audiences.
- ual: LCC Postgrad Shows 2016
- GDC17 Selected Awards
- International Designer Club Awards Nominations
