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SOOL CO SO ME
SCSM



CATEGORY: Story, Strategy, KV, Branding, Voice
YEAR: 2018 ︎︎︎ 2020
CLIENT: So cool so me
STORY: Mongatine
STRATEGY: T
DESIGNER: Austin ︎︎︎ Keva
ART DIRECTOR: Sky



SCSM is a co-branding makeup brand. It has been designed for the subculture of youth. We created the symbol of “X” for expressing the anti & crossover. Silver as the first visual identity of the brand to make it faster to remember. From starting to present, we always use the language of the subculture for emphasizing our standpoint.


X

SCSM是个以联名为策略的彩妆品牌。它诞生于亚文化。我们创造了“X”符号来表达反叛与联合的理念。银色作为品牌的第一视觉识别使它能被更快的记住。从开始到现在，我们始终使用亚文化语言以强调我们的立场。

🍅🌈🐰 ➔ 🍓🌈🦁️ ➔ 🍋🌈🐱 ➔ 🍑🌈🦊 ➔ 🍐🌈🐶 ➔ 🍏🌈🐻 ➔ 🍊🌈🐯 ➔ 🫐🌈🐭 ➔ 🍌🌈🐵 ➔ 🍅🌈🐰 ➔ 🍓🌈🦁️ ➔ 🍋🌈🐱 ➔ 🍑🌈🦊 ➔ 🍐🌈🐶 ➔ 🍏🌈🐻 ➔ 🍊🌈🐯 ➔ 🫐🌈🐭 ➔ 🍌🌈🐵 ➔ 🍅🌈🐰 ➔ 🍓🌈🦁️ ➔ 🍋🌈🐱 ➔ 🍑🌈🦊 ➔ 🍐🌈🐶 ➔ 🍏🌈🐻 ➔ 🍊🌈🐯 ➔ 🫐🌈🐭 ➔ 🍌🌈🐵 ➔