Presentation:

Olivia Williams is a girl name, which initials are the ow. It is sound like oh.
When I talked with her. Her speech always keeps neutral. It is clear, but it has not been a strong opinion. So I think I can use this font for her identity. In the other way, it means she already hiding something.

Then I asked her MBTI career testing. Her type is the INFJ—the counselor. INFJ is one of the most rare types. Their characteristics are conscientious, quiet, inner, mysterious and abstract.

When I understand her personality, the first idea come to my mind is Lacan’s Mirror Stage. It is an abstract method about the structure of losing yourself. It is including the real, the imaginary and the symbolic. The real has no form. It is the real subject. The imaginary is the form which the subject thinks they are. The symbolic is the form of desire for observing objects.

In order to understand her desire, I asked her some questions, but it can’t get the point. So I think I can make a Swiss style for a woman. Then I draw some drafts by round and triangle. But it can explain the atmosphere of elusive and uncertain.

At the moment, I saw a light. She says she has an Instagram account. Though her photo, I find something interesting and can understand her world. When she is taking a photo, she doesn’t describe the object clearly, but there is something emptiness in it. It means the real subject—she, is thinking by the emptiness of creating. It links the others. It is the real form she displays herself. So I draw the O and W around the object, which is attracted by her, and the emptiness, which is connected to the ideology of herself. It is like an artist’s visual angle. I drew a lot of OW. So her personality slogan maybe: OW, this is it. It is her strange perspective.

Because of it, her visual identity has done. Then her card has finished. Also her notebook has done. As well as the other object, such like the famous paintings. The ow is her way to observe the world.

In addition, she can enter the Google to search any keyword of images. Picking one randomly, she can create any different images as her identity. Personal identity has all designed by herself. I just find some outside ritual of her ideology and pick it up.