๐พ ๐ท IMAGINE WHAT'S NEXT < /๐ > ๐ค ๐
CATEGORY: Now, Story, Strategy, KV, Package, Animation, Art, Voice
YEAR: 2024
CLIENT: Next1and
STRATEGY: T
DESIGNER: Aurora ๎๏ธ๏ธ๏ธ Dream
ART DIRECTOR: Keva
DIRECTOR: Sky ๎๏ธ๏ธ๏ธ Mongatine
ARTIST: Zimeng
ACCOUNT: Singy
YEAR: 2024
CLIENT: Next1and
STRATEGY: T
DESIGNER: Aurora ๎๏ธ๏ธ๏ธ Dream
ART DIRECTOR: Keva
DIRECTOR: Sky ๎๏ธ๏ธ๏ธ Mongatine
ARTIST: Zimeng
ACCOUNT: Singy
๐พ ๅๆๆฆๅฟต๏ผๅคๅ
ๆฐๅญ่บๆฏๅฎๅฎ
๐ทไธป้ขๆๆณ๏ผ ้่ฟๅฏนๆฐๅญไธ็็ๆข็ดข๏ผๆ็ ด็ฐๅฎไธ่ๆ็็้๏ผไฝ็ฐๆ ้ๅๆ็ๅฏ่ฝๆงใ
๐ค ๅๆ่ๆฏ๏ผ ๅจๆฐๅญๅฎๅฎ็ๆ ้็ฉบ้ดไธญ๏ผๆไปฌ็ๆบๅญโโโๆฐๅญ็ซ ้ฑผโ้่ฟๅญฆไน ไธ็ปดไธ็็ๅ็ง็ฉ่ดจ่ง่ง็นๅพ๏ผไธๆญ่ถ ่ถๅ ถไธ็ปด็ๅญๅจ๏ผๆข็ดขๅ่กจ็ฐๅบไธ็ปดไธ็็ๆ ้ๅฏ่ฝใ่ฟ่ฑกๅพ็ไปไธๅ ๅบๅ๏ผ้่ฟไธ็ไธ็ฉ๏ผ่พพๅฐๆ ้็ๆข็ดขๅๅ้ ใNEXT1AND Logoไธญ็1ไนไปฃ่กจ็ไปไธๅบๅๅปๅพๅคๅ ็ๅฎๅฎใ
/๐ ่ง่งๅ ็ด ๏ผ
1. ๅจๆๅ็ด ๆๅญ๏ผ ๅฉ็จๅจๆๅ็ด ็ปๅ็ๆๆฏ๏ผๅฐๆๅญโIMAGINE WHAT'S NEXTโไฝไธบ่ง่ง็ฆ็น๏ผ่ฑกๅพ็ไธๆญๆข็ดขๆชๆฅ็ๆฟๆฏใ
2. ่ฒๅฝฉ่ฟ็จ๏ผ ไฝฟ็จ้ฒๆไธๅฏๆๅฒๅปๅ็่ฒๅฝฉ๏ผๅฆๅพไธญ็็ฒ่ฒใ่่ฒใ็ปฟ่ฒ็ญ๏ผ๏ผ่ฟไบ่ฒๅฝฉไธไป ๅธๅผ่ง่งๆณจๆๅ๏ผไน่ฑกๅพๆฐๅญไธ็็ๅคๆ ทๆงๅๆดปๅใ
3. ๆฝ่ฑกๅพๅฝข๏ผ ๅฉ็จ็ฎๅ็ๅ ไฝๅพๅฝข๏ผๅฆๆญฃๆนๅฝขใๅๅญๆถใXๅๅพๆก็ญ๏ผ็ปๅไธๅ็้ข่ฒๅๅคงๅฐ๏ผ่กจ็ฐๆฐๅญไธ็็ๅจๆๅๅคๆๆงใ
๐ ๅๆๆๆก๏ผ
- โไธๅ ็ๅฝๆข็ดข๏ผไป็ฎๅๅฐๅคๆ็่ง่งๆ ็จใโ
- โๅจๆฐๅญๅ็ๆตๅไธญ๏ผๆข็ดขๆช็ฅ็ๅ้ ๅใโ
- โ่ฎฉไฝ ็ๆณ่ฑก็ ด็่ๅบ๏ผๅผๅฏ่บๆฏ็ๆดปไนๆ ใโ
๐ ่ฎพ่ฎก็ๅฟต๏ผ ๅๅฐDavid Carson็โๆ็ ดๅธธ่งโ่ฎพ่ฎก้ฃๆ ผๅฏๅ๏ผๆไปฌ็่ฎพ่ฎกไธๆๆณฅไบๅธธ่ง็ๆ็ๅ่ฒๅฝฉๆญ้ ๏ผ่ๆฏ้่ฟ่ง่ง็็ขฐๆๅไธๅฏน็งฐ็ๅธๅฑ๏ผ็ช็ ดไผ ็ป่ง่ง่กจ่พพ็็้๏ผๅผๅ่งไผ็ๅฅฝๅฅๅฟๅๆข็ดขๆฌฒใ
่ฟไธชๆฆๅฟตๆจๅจ้่ฟๅๆๅๆๆฏ็็ปๅ๏ผๆข่ฎจๆฐๅญๅๆถไปฃไบบ็ฑปไธๆๆฏ็ไบๅจๅ ณ็ณป๏ผๅนถ้่ฟ่ง่ง่บๆฏๆข็ดขๆชๆฅ็งๆๅฏ่ฝๅธฆๆฅ็ๆฐๅข็ใ
๐ทไธป้ขๆๆณ๏ผ ้่ฟๅฏนๆฐๅญไธ็็ๆข็ดข๏ผๆ็ ด็ฐๅฎไธ่ๆ็็้๏ผไฝ็ฐๆ ้ๅๆ็ๅฏ่ฝๆงใ
๐ค ๅๆ่ๆฏ๏ผ ๅจๆฐๅญๅฎๅฎ็ๆ ้็ฉบ้ดไธญ๏ผๆไปฌ็ๆบๅญโโโๆฐๅญ็ซ ้ฑผโ้่ฟๅญฆไน ไธ็ปดไธ็็ๅ็ง็ฉ่ดจ่ง่ง็นๅพ๏ผไธๆญ่ถ ่ถๅ ถไธ็ปด็ๅญๅจ๏ผๆข็ดขๅ่กจ็ฐๅบไธ็ปดไธ็็ๆ ้ๅฏ่ฝใ่ฟ่ฑกๅพ็ไปไธๅ ๅบๅ๏ผ้่ฟไธ็ไธ็ฉ๏ผ่พพๅฐๆ ้็ๆข็ดขๅๅ้ ใNEXT1AND Logoไธญ็1ไนไปฃ่กจ็ไปไธๅบๅๅปๅพๅคๅ ็ๅฎๅฎใ
/๐ ่ง่งๅ ็ด ๏ผ
1. ๅจๆๅ็ด ๆๅญ๏ผ ๅฉ็จๅจๆๅ็ด ็ปๅ็ๆๆฏ๏ผๅฐๆๅญโIMAGINE WHAT'S NEXTโไฝไธบ่ง่ง็ฆ็น๏ผ่ฑกๅพ็ไธๆญๆข็ดขๆชๆฅ็ๆฟๆฏใ
2. ่ฒๅฝฉ่ฟ็จ๏ผ ไฝฟ็จ้ฒๆไธๅฏๆๅฒๅปๅ็่ฒๅฝฉ๏ผๅฆๅพไธญ็็ฒ่ฒใ่่ฒใ็ปฟ่ฒ็ญ๏ผ๏ผ่ฟไบ่ฒๅฝฉไธไป ๅธๅผ่ง่งๆณจๆๅ๏ผไน่ฑกๅพๆฐๅญไธ็็ๅคๆ ทๆงๅๆดปๅใ
3. ๆฝ่ฑกๅพๅฝข๏ผ ๅฉ็จ็ฎๅ็ๅ ไฝๅพๅฝข๏ผๅฆๆญฃๆนๅฝขใๅๅญๆถใXๅๅพๆก็ญ๏ผ็ปๅไธๅ็้ข่ฒๅๅคงๅฐ๏ผ่กจ็ฐๆฐๅญไธ็็ๅจๆๅๅคๆๆงใ
๐ ๅๆๆๆก๏ผ
- โไธๅ ็ๅฝๆข็ดข๏ผไป็ฎๅๅฐๅคๆ็่ง่งๆ ็จใโ
- โๅจๆฐๅญๅ็ๆตๅไธญ๏ผๆข็ดขๆช็ฅ็ๅ้ ๅใโ
- โ่ฎฉไฝ ็ๆณ่ฑก็ ด็่ๅบ๏ผๅผๅฏ่บๆฏ็ๆดปไนๆ ใโ
๐ ่ฎพ่ฎก็ๅฟต๏ผ ๅๅฐDavid Carson็โๆ็ ดๅธธ่งโ่ฎพ่ฎก้ฃๆ ผๅฏๅ๏ผๆไปฌ็่ฎพ่ฎกไธๆๆณฅไบๅธธ่ง็ๆ็ๅ่ฒๅฝฉๆญ้ ๏ผ่ๆฏ้่ฟ่ง่ง็็ขฐๆๅไธๅฏน็งฐ็ๅธๅฑ๏ผ็ช็ ดไผ ็ป่ง่ง่กจ่พพ็็้๏ผๅผๅ่งไผ็ๅฅฝๅฅๅฟๅๆข็ดขๆฌฒใ
่ฟไธชๆฆๅฟตๆจๅจ้่ฟๅๆๅๆๆฏ็็ปๅ๏ผๆข่ฎจๆฐๅญๅๆถไปฃไบบ็ฑปไธๆๆฏ็ไบๅจๅ ณ็ณป๏ผๅนถ้่ฟ่ง่ง่บๆฏๆข็ดขๆชๆฅ็งๆๅฏ่ฝๅธฆๆฅ็ๆฐๅข็ใ
โโโโโโโโโ
๐พ Creative Concept: Multiple Digital Art World
๐ท Main Idea: By exploring the digital world, we break the boundaries between reality and virtuality, demonstrating the possibilities of unlimited creativity.
๐ค Creative Background: Within the infinite space of the digital universe, our wisdom particleโ"Digital Octopus"โlearns and transcends its one-dimensional existence by studying various visual characteristics of the three-dimensional world, exploring and representing the limitless possibilities of the three-dimensional world. This symbolizes the journey from singularity, through the birth of all things, to the exploration and creation of NEXT1AND LOGO , 1 also present we start from one dimension to the multi world.
/๐ Visual Elements:
1. Dynamic Pixel Text: Utilizing dynamic pixel assembly technology, the phrase "IMAGINE WHAT'S NEXT" serves as a visual focal point, symbolizing the ongoing exploration of future visions.
2. Use of Color: Bright and impactful colors (such as pink, blue, green, etc.) are used not only to attract visual attention but also to symbolize the diversity and vitality of the digital world.
3. Abstract Shapes: Simple geometric shapes (such as squares, crosses, X-patterns, etc.) combined with different colors and sizes, depict the dynamics and complexity of the digital world.
๐ Creative Copy:
- "Explore singular life, from simplicity to complexity in a visual journey."
- "Explore the unknown creativity in the fluidity of digitalization."
- "Let your imagination break boundaries and embark on a journey into Art Lifestyle."
๐ Design Philosophy: Inspired by David Carson's "Break the Rules" design style, our design eschews conventional layout and color matching, opting instead for visual collisions and asymmetrical arrangements. This breaks through the traditional limits of visual expression, sparking curiosity and the desire to explore in viewers.
This concept aims to discuss the interaction between humans and technology in the digital age through the combination of creativity and technology and explores new realms that future technology might bring through visual arts.
๐ท Main Idea: By exploring the digital world, we break the boundaries between reality and virtuality, demonstrating the possibilities of unlimited creativity.
๐ค Creative Background: Within the infinite space of the digital universe, our wisdom particleโ"Digital Octopus"โlearns and transcends its one-dimensional existence by studying various visual characteristics of the three-dimensional world, exploring and representing the limitless possibilities of the three-dimensional world. This symbolizes the journey from singularity, through the birth of all things, to the exploration and creation of NEXT1AND LOGO , 1 also present we start from one dimension to the multi world.
/๐ Visual Elements:
1. Dynamic Pixel Text: Utilizing dynamic pixel assembly technology, the phrase "IMAGINE WHAT'S NEXT" serves as a visual focal point, symbolizing the ongoing exploration of future visions.
2. Use of Color: Bright and impactful colors (such as pink, blue, green, etc.) are used not only to attract visual attention but also to symbolize the diversity and vitality of the digital world.
3. Abstract Shapes: Simple geometric shapes (such as squares, crosses, X-patterns, etc.) combined with different colors and sizes, depict the dynamics and complexity of the digital world.
๐ Creative Copy:
- "Explore singular life, from simplicity to complexity in a visual journey."
- "Explore the unknown creativity in the fluidity of digitalization."
- "Let your imagination break boundaries and embark on a journey into Art Lifestyle."
๐ Design Philosophy: Inspired by David Carson's "Break the Rules" design style, our design eschews conventional layout and color matching, opting instead for visual collisions and asymmetrical arrangements. This breaks through the traditional limits of visual expression, sparking curiosity and the desire to explore in viewers.
This concept aims to discuss the interaction between humans and technology in the digital age through the combination of creativity and technology and explores new realms that future technology might bring through visual arts.
