FDYINXIU
枫丹隐秀
CATEGORY: Story, Branding, Voice
YEAR: 2024
CLIENT: 枫丹隐秀
STORY: Mongatine
STRATEGY: T
DESIGNER: Dream
ART DIRECTOR: Aurora ︎︎︎ Keva
DIRECTOR: Sky
ARTIST: EVA
ACCOUNT: EVA
YEAR: 2024
CLIENT: 枫丹隐秀
STORY: Mongatine
STRATEGY: T
DESIGNER: Dream
ART DIRECTOR: Aurora ︎︎︎ Keva
DIRECTOR: Sky
ARTIST: EVA
ACCOUNT: EVA
Mysterious Realm
The heart is a luxurious landscape. It has created mountains and rivers, and nourishes all living creatures.
Near or far, with thousands of changes, it is the number - one mysterious realm throughout history.
The heart is like water, like fire, like plants, like the sun and the moon.
The male and female protagonists, their lives and legends, are recorded in the heart stroke by stroke.
If one reads this wordless heavenly book, one can perceive the great beauty of the state of mind.
White Space
The abdomen houses the five internal organs and six entrails, which are invisible internal vessels.
Experiencing all forms of life, with an endless aftertaste. It is indescribable and inconceivable, yet actually much the same in essence.
All people live in the world, but each has their own little world and their own preferences.
Like fish swimming freely in the vast expanse where water and sky merge. The great Tao is like water, and the small Tao is like fish.
The Tao that can be told, whether great or small, springs from the same origin, so there is no distinction between great and small in the Tao.
White space can be expounded, expounding the Tao in a poetic way.
Serenity
The brain is the sediment of all phenomena. Characters are the footprints of birds and beasts, and the spiritual state is the instinct of deities.
What is movement? It is ceaseless life. What is stillness? It is non - attachment of thoughts.
Movement is the pursuit of life, and stillness is the original state of being.
A single thought stirs movement, being unable to let go of the remnants of the old world in the mind. No thought means stillness, breaking free from shackles like a dragon entering the sea.
Movement turns into stillness, and stillness turns into movement. Man is the dragon, and the dragon is man.
The divine dragon shows its head but not its tail, just because one is in the middle of the mountains. The dragon's inaction can be metaphorically compared to the brain, and the mountains' tangibility is used to explain the Tao.
Playfully speaking of the dragon playing with the phoenix, it is actually a combination of fast and slow. Fast is at the end of the end of time - space, and slow is the present moment.
The present moment is serenity, and the end of time - space is also serenity...
The overlapping of time - space is named the cultural vein.
The cultural vein is exquisite and leads to a higher level.
The heart is a luxurious landscape. It has created mountains and rivers, and nourishes all living creatures.
Near or far, with thousands of changes, it is the number - one mysterious realm throughout history.
The heart is like water, like fire, like plants, like the sun and the moon.
The male and female protagonists, their lives and legends, are recorded in the heart stroke by stroke.
If one reads this wordless heavenly book, one can perceive the great beauty of the state of mind.
White Space
The abdomen houses the five internal organs and six entrails, which are invisible internal vessels.
Experiencing all forms of life, with an endless aftertaste. It is indescribable and inconceivable, yet actually much the same in essence.
All people live in the world, but each has their own little world and their own preferences.
Like fish swimming freely in the vast expanse where water and sky merge. The great Tao is like water, and the small Tao is like fish.
The Tao that can be told, whether great or small, springs from the same origin, so there is no distinction between great and small in the Tao.
White space can be expounded, expounding the Tao in a poetic way.
Serenity
The brain is the sediment of all phenomena. Characters are the footprints of birds and beasts, and the spiritual state is the instinct of deities.
What is movement? It is ceaseless life. What is stillness? It is non - attachment of thoughts.
Movement is the pursuit of life, and stillness is the original state of being.
A single thought stirs movement, being unable to let go of the remnants of the old world in the mind. No thought means stillness, breaking free from shackles like a dragon entering the sea.
Movement turns into stillness, and stillness turns into movement. Man is the dragon, and the dragon is man.
The divine dragon shows its head but not its tail, just because one is in the middle of the mountains. The dragon's inaction can be metaphorically compared to the brain, and the mountains' tangibility is used to explain the Tao.
Playfully speaking of the dragon playing with the phoenix, it is actually a combination of fast and slow. Fast is at the end of the end of time - space, and slow is the present moment.
The present moment is serenity, and the end of time - space is also serenity...
The overlapping of time - space is named the cultural vein.
The cultural vein is exquisite and leads to a higher level.
◆
秘境
心是奢华的风景，祂创造了山川大地，滋养这百鸟生灵。 或远或近，万千变化，为古今第一秘境。 心似水，似火，似草木，似日月。 男主与女主，生活及传说，一笔一画记录于心底。 若阅此无字天书，则可悟心境之大美。
留白
腹为五脏六腑，是不可见的内部器皿。 体会人生百态，回味无穷，不可说，不可思议，其实大同小异。 人人同在世间，却各有一亩二分田，各有所好。 如鱼儿畅游水天一色，大道即水，小道即鱼。 道可道，大小同渊，故道无分大小。 留白，可道，道诗意的道。
静谧
脑为万象沉淀，文字是鸟兽的足迹，化境是神灵的本能。 何为动？生生不息也。何为静？念念不挂也。 动是生命的索求，静是本来的如是。 一念则动，放不下脑中残存的旧世界，无念则静，解脱枷锁游龙入海。 动化作静，静化作动。人即是龙，龙即是人。 神龙见首不见尾，只缘身在此山中。龙无为比喻成脑，山有形固言道。 戏说游龙戏凤，实乃快慢组合。快是时空尽头的尽头的～慢是当下。 当下是静谧，时空尽头是静谧谧谧谧谧谧谧谧谧谧…… 时空重叠，名文脉。 文脉精妙，通高阶。
心是奢华的风景，祂创造了山川大地，滋养这百鸟生灵。 或远或近，万千变化，为古今第一秘境。 心似水，似火，似草木，似日月。 男主与女主，生活及传说，一笔一画记录于心底。 若阅此无字天书，则可悟心境之大美。
留白
腹为五脏六腑，是不可见的内部器皿。 体会人生百态，回味无穷，不可说，不可思议，其实大同小异。 人人同在世间，却各有一亩二分田，各有所好。 如鱼儿畅游水天一色，大道即水，小道即鱼。 道可道，大小同渊，故道无分大小。 留白，可道，道诗意的道。
静谧
脑为万象沉淀，文字是鸟兽的足迹，化境是神灵的本能。 何为动？生生不息也。何为静？念念不挂也。 动是生命的索求，静是本来的如是。 一念则动，放不下脑中残存的旧世界，无念则静，解脱枷锁游龙入海。 动化作静，静化作动。人即是龙，龙即是人。 神龙见首不见尾，只缘身在此山中。龙无为比喻成脑，山有形固言道。 戏说游龙戏凤，实乃快慢组合。快是时空尽头的尽头的～慢是当下。 当下是静谧，时空尽头是静谧谧谧谧谧谧谧谧谧谧…… 时空重叠，名文脉。 文脉精妙，通高阶。
