ATEGORY: Story, KV, Package, Branding
YEAR: 2021
CLIENT: Baobaotan
STORY: Mongatine
DESIGNER: Austin ︎︎︎ Aurora
ART DIRECTOR: Keva
DIRECTOR: Sky
ACCOUNT: Singy

Baobaotan is a 0-1 cool breath candy brand. The proposal of COCOBOBO, which was first subconsciously written by the designer, became the final brand name. Based on the selection of rhombus Industrial mold, the concept of Open Collection adopted. The multi-symbol combination of ℃ / 可 / % / ●REC is connected to the function of recording / replay in the taste. In the rhombus window of the outer packaging, the designer created emoji style visual expression by the fruit taste. The ejection of the elements in the taste explosion is reflected in the key visual.

爆爆弹是0-1的香口丸品牌。提案初由设计师下意识写出的COCOBOBO成为了最终的品牌名称。基于菱形工模盒型的选择，Open Collection的概念应运而生。℃ / 可 / % / ●REC多符号组合与味觉中录制 / 重播的功能进行了连接。在外包装的菱形窗口中设计师对水果口味进行了emoji式的视觉表达。味觉爆炸中的元素弹射则在KV中得以体现。